HEVA Forum: May Session Update

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HEVA Forum: May Session Update

The PR In the Music Industry workshop was held on the 13th of  May 2017, at our 23 Gatundu Road premises! Anyiko Owoko, a premier Kenyan entertainment publicist, led the session. She shared her expert views and opinions from her experience with building brands, and offered essential insights for musicians who wanted to do DIY campaigns. Participants learned how to create relevant, brand-specific content, as well as know the best times and platforms for strategic release and sharing. Participants also saw sample portfolios to present to collaborators and potential sponsors, and had one-on-one sessions with her about putting together press kits, press releases and riders. 

We would like to thank everyone who attended this workshop, and the amazing Anyiko Owoko for teaching us and our community so much. Stay tuned here to learn about the other workshops and learning forums we have planned for the year, and subscribe to our newsletter or follow us on Facebook or Twitter for much more!

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HEVA FORUM PRESENTS: PR In The Music Industry

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Our first workshop of 2017 will be held on Saturday 13th May 2017 at 23 Gatundu Road, on PR in the music industry! It will led by Anyiko Owoko, who is a leading entertainment publicist based in Kenya. She is also the founder of Anyiko PR, and has worked with several musicians and stakeholders in arts and culture across Africa and the globe. Some of her past projects include managing PR, communication and media partnerships for Sauti Sol's debut nationwide tour, Live and Die in Afrika, as well as organizing Coke Studio’s press events for the international artistes NE-YO and Trey Songz.

The workshop will focus on the ways strategic PR is essential in building your brand and public presence as a musician. The topics covered will be:

  • Online and offline PR and communication  
  • Image branding
  • Content management and distribution for your own platforms as well as paid platforms
  •  Tours & travel: Compiling a press pack and generating press coverage for your events
  • The intersection of trends & pop culture with your personal brand and career

HOW TO REGISTER

If you are interested in attending this workshop, please send an email of interest with links to your online presence (website, Soundcloud page, other social media pages) to programs@hevafund.com. Deadline for applications is Wednesday 10th  May 2017.

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HIGHLIGHTS FROM THE CREATIVE FINANCE SYMPOSIUM (THANK YOU FOR COMING!)

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HIGHLIGHTS FROM THE CREATIVE FINANCE SYMPOSIUM (THANK YOU FOR COMING!)

We held a two day symposium on Finance for the Creative Sector on the 8th and 9th of March 2017, at the Crowne Plaza Hotel in Upper Hill, Nairobi! The symposium addressed various topics around how businesses in the creative and cultural industries could capitalize on the opportunities available in the market.

On the first day, the panels of experts and the gathered practitioners, students, investors and business owners explored ways that the sector could engage with government to create an enabling environment for creatives. Development finance was addressed in the afternoon session, especially around the move from aid to trade and ways in which the sector should prepare for this transition. The highlight of the second day were three breakaway sessions, each discussing strategies for content distribution, East African fashion prospects and future proofing creative business respectively. There were also two plenary sessions that focused on possibilities for corporate partnerships, and the last session was a vibrant interactive discussion about preparing creative businesses for investment.

Many great insights were shared, and there were a number of strong emerging issues:

  • Data collection: The urgent need for research and analysis of nuanced quantitative and qualitative in the creative sector, and the pivotal role it plays in winning government confidence and ensuring corporate investment.
  • Financial literacy: The key role this plays in the growth of creative entrepreneurships.
  • Collaboration and support among creatives: The opportunity this presents with regard to increasing market opportunities.
  • The aid to trade transition: A mixed module approach is needed to support this shift in this particularly underdeveloped and underinvested sector.
  • City-to-city collaborations: Beyond national level interactions, cities become an important site for the development, consumption and sharing of cultural work and products. 

We would like to thank our partners and panelists, and everyone who attended the symposium for sharing their time and valuable insights. We’ve been posting quote graphics and short video excerpts/interviews from the sessions on our different media platforms, for those who want to remember what we discussed and to catch up those who weren’t able to come through!

If you are interested in attending more events like these stay tuned here and subscribe to our newsletter, or follow us on Facebook or Twitter. Details regarding our 2017 workshops coming soon.

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HEVA Forum Presents: The Creative Finance Symposium (REGISTRATION OPEN!)

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Registration is now open for The Creative Finance Symposium that we will be hosting on the 8th and 9th of March 2017, at the Crowne Plaza Hotel in Upper Hill, Nairobi!

The symposium sessions will review government expenditure in the sector and explore the changing role of development financing as well as the increased interest by the private sector. We’re also excited to share about how creative startups should prepare for investment, and discuss exciting changes in the content, fashion and cultural experience value chains! The sessions will be spread over two days each having interactive panel sessions with our HEVA community and local and international thought leaders in the finance and creative industries to discuss and explore real opportunities of growth in the creative and financial sector. All sessions shall be followed by a moderated Q and A session with the physical and social media audiences. Some of the sessions shall also be televised.

We will be hosting the following sessions:

DAY 01:  Wednesday 8th March 2017

11:00AM: SESSION ONE
How is the government spending on the creative sector?

This session will review government expenditure in the arts and creative industries over the last four years. It shall also explore cultural policy development (national and county), cultural data collection, taxation, policy coordination and strategic opportunities to encourage fruitful and inclusive growth.

2:00PM: SESSION TWO
After grants: what next?
This session will convene key leaders in development finance innovation, philanthropy and non-grant development finance to explore the transition from a predominantly donor-supported creative sector under the “aid to trade” framework. It will expand the analysis for new partnership models, and consider the establishment of a sustainable domestic philanthropic environment. 

Register for the Day 01 sessions here!

DAY 02: Thursday 9th March 2017

11:00AM: SESSION ONE
Private capital and corporate partnerships
The Kenyan finance industry is mobilizing more and more private capital investment. This session will look at successful strategies and partnership models for investor readiness and effective corporate partnerships for the creative sector.

1:30PM: SESSION TWO
The following sessions will have three breakaway discussions happening simultaneously.

1.  On-demand content distribution: Opportunity for film & music, or just a passing cloud?
With digital transition and the entry of numerous pay TV, film and music streaming platforms, there is an emerging argument that the future of content distribution (film, music etc) is on-demand. This session will explore whether this argument is true within the Kenyan (East African) market.

 2. Future-proofing Kenya creative business: Is there a winning strategy?
The demand for unique and memorable consumer experiences is growing, and the creative business is responding to this.  The session shall engage key business leaders who have established successful experience products.

3. East African fashion business prospects: What next after mtumba (used clothes)?
This session will survey the impact of a gradual ban on used clothes importation and the resulting opportunities in the fashion business in Kenya, prospects for cross-border partnerships, and the ethical considerations in sustainable fashion manufacturing.

3:00PM: SESSION THREE
Path to investment: A conversation on preparing for financing
The 2016 Deloitte Africa Private Equity Confidence Survey confirmed an increase in the number of private equity funds targeting Small and Medium Enterprises (SMEs) in Kenya and the region. A panel who have built creative businesses that have become comfortable with commercial finance will explore how to ready creative entrepreneurs for corporate investment. 

 Register for the Day 02 sessions here! Kindly email us at forum@hevafund.com or call us at 020 4400 870 with any questions you might have! We look forward to hosting you soon!

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INVESTMENT CYCLE ADVISORY

Since 2015, we have had the good fortune to receive, review and process over 2300 applications for investment as part of our bi-annual creative economy investment cycles. To effectively review this number of applications one by one takes a considerable amount of time and effort.

Because of these significant challenges, we have decided to try out a new financial technology system to automate components of the application review and make it more efficient, reducing the turnaround time of analysis and processing. This means that we unfortunately have to postpone the March 2017 call for applications to allow the essential time needed to adopt, test and run the new system.

We are committed to resuming as soon as possible, to continue working with you to make magic. We are definitely looking forward the next call from applications when the system evolution is complete! In the meantime, we shall continue working with the current three cohorts of investees. The HEVA Forum program of workshops, symposiums, skills exchanges and other learning and networking events will also continue undisturbed, as will engaging with our community and other stakeholders to catalyse the growth of our creative economy!

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