The PR In the Music Industry workshop was held on the 13th of May 2017, at our 23 Gatundu Road premises! Anyiko Owoko, a premier Kenyan entertainment publicist, led the session. She shared her expert views and opinions from her experience with building brands, and offered essential insights for musicians who wanted to do DIY campaigns. Participants learned how to create relevant, brand-specific content, as well as know the best times and platforms for strategic release and sharing. Participants also saw sample portfolios to present to collaborators and potential sponsors, and had one-on-one sessions with her about putting together press kits, press releases and riders.
We would like to thank everyone who attended this workshop, and the amazing Anyiko Owoko for teaching us and our community so much. Stay tuned here to learn about the other workshops and learning forums we have planned for the year, and subscribe to our newsletter or follow us on Facebook or Twitter for much more!