Our first workshop of 2017 will be held on Saturday 13th May 2017 at 23 Gatundu Road, on PR in the music industry! It will led by Anyiko Owoko, who is a leading entertainment publicist based in Kenya. She is also the founder of Anyiko PR, and has worked with several musicians and stakeholders in arts and culture across Africa and the globe. Some of her past projects include managing PR, communication and media partnerships for Sauti Sol's debut nationwide tour, Live and Die in Afrika, as well as organizing Coke Studio’s press events for the international artistes NE-YO and Trey Songz.
The workshop will focus on the ways strategic PR is essential in building your brand and public presence as a musician. The topics covered will be:
- Online and offline PR and communication
- Image branding
- Content management and distribution for your own platforms as well as paid platforms
- Tours & travel: Compiling a press pack and generating press coverage for your events
- The intersection of trends & pop culture with your personal brand and career
HOW TO REGISTER
If you are interested in attending this workshop, please send an email of interest with links to your online presence (website, Soundcloud page, other social media pages) to firstname.lastname@example.org. Deadline for applications is Wednesday 10th May 2017.