HEVA Supports The Growth of Creative Industry Associations In Kenya

On the 30th of January 2019, in preparation for a creative industry presidential roundtable, 42 associations representing artists, creative professionals, and artisans from all over the country, presented their memoranda at a stakeholders meeting that was convened by the Ministry of Culture and the Executive Office of the President.

Among those present at the stakeholders meeting convened by Dr. Donald Otoyo, Permanent Presidential Music Commission (PPMC) were Mr. Thomas Kwaka, Branding & Events; State House-Secretary, Dr. Kiprop Lagat, Director of Culture and Heritage, Dr. Evelyne Mushira Deputy Director PPMC, Dr. Ezekiel Mutua – CEO, Kenya Film and Classification Board, our Managing Partner Mr George Gachara, and the representatives of the various stakeholders groups.

One of the major points of discussion at the roundtable was the need for more cohesion and dialogue between the government and the creative sector. Also discussed were the various opportunities that are yet to be capitalized upon and implemented, such as the tax rebates on music equipment highlighted by Dr. Ezekiel Mutua.

Our Managing Partner George Gachara, emphasized the significance of creative industries in creation of employment and exporting our culture to the world.He further challenged the various stakeholders to envision a sustainable future for the creative industry.

In his presentation, Mr Gachara also shared HEVA’s perspective on the ‘’Ease of Doing Creative Business” which includes:

  1. A review of the reduction the cost burden on creative producers (tax, finance and Infrastructure),

  2. A review of the reduction of legal and regulatory red tape (license, bureaucracy, and burdensome regulations),

  3. A review of the development, protection and enforcement of Intellectual Property Rights (skills building,incubation, hubs, and training opportunities),

  4. The development of markets and opportunity (regional integration, circuits, new tourist products etc.)

He also spoke of our recent launch of 3 funds: The Culture Heritage Seed Fund, The Young Women in Creative Industries Fund and The Growth Fund. These three funds will seek to invest over KES 106 million, along with business support, into dynamic creative and cultural businesses in Kenya, with a view to establishing the region as a continental and international hub for creative and cultural goods, services and experiences!

HEVA provided KES 100,000 for the stakeholders meeting in preparation of the presidential roundtable. We would like to thank Agence Française de Développement (AFD) for partnering with us to make this support possible.