6 Episodes
This series is about the business of African creativity. Hosts George Gachara and Wakiuru Njuguna draw on decades of producing culture, moving capital and building enterprises in Kenya, East Africa and across the continent.
As African music, film, fashion, design and technology increasingly travel across the world, the podcast asks what it takes to turn cultural influence into economic power. Charged gets into the creativity, capital, markets, audiences, intellectual property, distribution and ownership behind our work.
Ultimately, the question is: How do Africans build, finance and retain value from our creativity?
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PREMIERE ON 9TH SEPTEMBER
5:00 PM EAT
FROM FILM TO FEED: FINDING AUDIENCES BEYOND THE CINEMA
How do filmmakers find audiences beyond the cinema? In this episode, Phil Karanja, Gloria Nkatha and Njue Kevin discuss the changing ways audiences discover and engage with film, and what it takes for filmmakers to build audiences beyond the traditional cinema experience.
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