6 Episodes
This series is about the business of African creativity. Hosts George Gachara and Wakiuru Njuguna draw on decades of producing culture, moving capital and building enterprises in Kenya, East Africa and across the continent.
As African music, film, fashion, design and technology increasingly travel across the world, the podcast asks what it takes to turn cultural influence into economic power. Charged gets into the creativity, capital, markets, audiences, intellectual property, distribution and ownership behind our work.
Ultimately, the question is: How do Africans build, finance and retain value from our creativity?
Available on
More Than a Film: Building a Business Around Stories is out now | Cindy Makandi, Eugene Mbugua, Reuben Odanga & Toni Kamau is out now.
A film is one thing. Building a business around it is another. Cindy Makandi, Eugene Mbugua, Reuben Odanga and Toni Kamau talk about the money, work, audiences and decisions behind building sustainable film businesses.
Watch or listen to the full episode: YouTube, Spotify
From Film To Feed: Finding Audience Beyond The Cinema | Phil Karanja, Gloria Nkatha & Njue Kevin
How do filmmakers find audiences beyond the cinema? In this episode, Phil Karanja, Gloria Nkatha and Njue Kevin discuss the changing ways audiences discover and engage with film, and what it takes for filmmakers to build audiences beyond the traditional cinema experience.
Watch or listen to the full episode: YouTube, Spotify
Who Owns The Story? The Fight To Fund African Film | Dida Nibagwire, Amil Shivji & Julie Nguyo is out now.
Dida Nibagwire, Amil Shivji and Dr. Karimi get into the realities of financing African film: grants, investment, ownership, risk, audience building and what it takes to build a sustainable film business.
Watch or listen to the full episode: YouTube, Spotify
Making it Work: How Filmmakers Create with Less | Susan Mbogo, Charles Kasozi & Daisy Nduta is out now.
A film budget is more than a number. It shapes what gets made, how it gets made, and what filmmakers have to figure out along the way. Susan Mbogo, Charles Kasozi and Daisy Nduta talk about making films across East Africa, from working with limited resources to exchanging skills, talent and expertise to get the work done.
Watch or listen to the full episode: YouTube, Spotify
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